Target Stakeholder:

Female User Persona:

• Knows how to use products
• Sticks to what she knows and rebuys
• Is curious about what others products might be out there but doesn’t feel confident buying them
• Asking store clerks is intimidating because she feels pressured to buy something – doesn’t want to buy something that looks good in the bottle and wrong on her skin

Male User Persona:

• Needs a skin regimen but has no idea where to begin
• Is overwhelmed by the amount of products on the market – are they all worth it or is the price just jacked up because companies can
• Feels uncomfortable walking up to a clerk in a makeup store to ask about products,
• feels as though the stores are geared for women, wants confidence in showing he belongs in the store

Concept Sketches:

Storyboard:

Potential Items:

• Mini Arduino Mini ($10) / Uno ($25)
  • Bluetooth chip ($20)
  • Camera ($25)
  • Battery ($10)
• PLA Filament ($12) /PETG Filament ($25)