Pivot: Specified our focus from overall from a new form of commerce to promoting financial wellness in the younger generations.
Problem statement: Through design, how do we promote financial awareness and responsibility in the younger generations?
- Knows how to use products
- Needs help to stay on budget
- Soon if not already going t be more financially independent (living on their own or going to university)
- Likes their phone applications except their mobile banking app (very confusing, often inaccurate, not updated fast enough)
- Into the latest trends in tech and fashion
- Needs a way to get their daughter or son to be more responsible with their finances
- Doesn’t want to be an overbearing parent but would like to have an overview of their children’s finances
- Uses applications but wants to be able to be on the same learning curve as their children
- Notices kids either leave their wallets at home or dont use them at all.
Jacob Tessier, Alan Liu, Jacob Heuman, Gregory Borbon