Defne, Kylie, Vince, Ganesh
https://drive.google.com/open?id=1T8Eg6cmo3AD10FhCS713z-YPUdC260CQ
Attached is our presentation containing the deliverables for this week!
[Joe, LeighAnna, Maya, Milan]
BRIEF:
Shopping and purchasing items, whether it be online or in person, can be considered as a slow and tedious process at its current state (CNN). This can be seen through innovations such as the Amazon Go in person store that cut out the checkout process altogether in order to allow for a seamless shopping experience (Amazon) We wanted to create a system that would increase the speed of the checkout process, and even possibly bypassing the checkout process altogether. While following these guidelines, we also wanted to increase the security of these payments.
PROBLEM STATEMENT:
How can we promote efficiency and security through a new form of commerce?
Questions to consider:
How will we increase the security of the current purchasing methods?
How can we combat identity theft and fraud?
How can we improve efficiency of the current standard of shopping.
Stats:
“An estimated 17.6 million persons, or about 7 percent of U.S. residents age 16 or older, were victims of at least one incident of identity theft in 2014” – the Bureau of Justice Statistics
“In the past six years identity thieves have stolen over $107 billion.”
-2017 Identity Fraud Study
User Journey:
Consumer Journey:
INITIAL
Work
Sources:
Amazon Go: https://www.amazon.com/b?node=16008589011
Security Flaws: http://money.cnn.com/2011/04/13/technology/ecommerce_security_flaw/index.htm
Identity theft stats:
https://www.iii.org/fact-statistic/facts-statistics-identity-theft-and-cybercrime
-Jake Tessier, Jacob Heuman, Alan Liu, Greg Borbon
A 2015 Consumer Reports study shows 12 of the most common grocery store shopper complaints include:
Design Consideration:
How can the experience in a grocery store be more informative about the state of the store to assist customers and employees?
Stakeholders:
Why are they at the store and what do they need to accomplish?
Customers
Employees
Before going to the store:
Planning shopping list, recipe/item recommendation, check for sales/coupons, look up nearby stores
At the store:
Map locations for list (perishables last), find specific items, ping employee for problems, notify item needs restocking, notified of sales walking by, something to distract child?
After the store:
Found everything?, alerted when unstocked item is restocked, recommended recipes based on what bought?
Before going to the store:
Knowing about promotions or sales in the store, communicating with managers and other employees, suggest items to customers (weekly employee recommendation to encourage customers to try new products or recipes gives you a connection to the people working there)
At the store:
Getting called to different areas of the store (are the checking lines full?), restocking items, helping customers find/reach things, cleaning up messes (mopping floors, cleaning shelves and fridges), returning shopping carts, rearranging the store (moving sale items to the front), tracking breaks
After the store:
Track hours, employee incentives, they also are probably customers at the store and use the app in that way
Problems with retail:
According to statistics in 2017, 69% percent 1 of customers still prefer to shop in-store rather than online when buying products such as automobiles, phones, apparel, toys, kitchen appliances, tools etc. Since the interest in in-store shopping is still significantly high, it is important for retailers to create value in the experience of shopping to draw customers in their stores. The Vice President of Apple, Ron Johnson explains Apple Store’s success by pointing out to their improved customer journey and mentioning how retail shopping isn’t what is broken but “It’s their lack of imagination—about the products they carry, their store environments, the way they engage customers, how they embrace the digital future.” 2 Denis Ghys, the managing director of These Days, explains the importance of customer journey by stating “You need to design the store of the (near) future, define your proposition and beat out the competition in the process. And it all starts with shaping future customer expectations and paving the way to superior service” 3
With these ideas in mind, our goal looks towards a future where in-store experience is assisted through UX design to build a relationship between the customer and the employees that reduces frustration and makes the whole experience more efficient.
Grocery stores are an important retail situation considering everyone needs food. With this in mind, we decided it would be important to focus our efforts. Here are the main problems we hope discovered regarding the shopping experience:
http://timeuseinstitute.org/Grocery%20White%20Paper%202008.pdf
http://couponsinthenews.com/2012/10/22/ten-things-we-hate-about-grocery-stores/
https://www.fmi.org/our-research/supermarket-facts
https://sites.ucfilespace.uc.edu/studentwork/content/do-grocery-stores-support-social-interactions
Presentation: Problem statement
Sensing Infrastructure
Retail 2.0
Disability’s
Sharing Transaction’s
List curated By Greg Borbon, Jacob Heuman, Alan Liu, Jake Tessier
Group Members: Kylie, Defne, Vince, Ganesh
Sensing Infrastructure:
Retail 2.0:
Sharing Transaction Economies:
We decided to come up with ideas for Design for Disability.